I hear and see so much talk about why cold calling doesn’t work and why we as sales people should stop…
Are you kidding me! I close business almost weekly because of cold calls. My business gains so much momentum because of cold calls. They are part of the fundamental marketing plan no doubt.
Sure technology has made it easier to correspond and prospect. But nothing replaces picking up that phone and finding out who is NOT interested in speaking with you about your product of service. Yes I said NOT.
My goal every time I cold call is to get a certain number of NO’s. After I get those Nos or call for a certain amount of time, I’m done. I could care less what I got from it immediately.
The effort of cold calling produces an energy of absolute momentum in my business in the right direction.
I think so many sales people are so scared of the phone they come up with 1000 reasons and ways to avoid cold calling.
But here’s the deal: The more you fail (the more rejection you get) the quicker you’ll succeed.
Don’t try to succeed by avoiding failure. It’s impossible.
Fail often and fast! Your income will soar. (This was a great write/read for me).